Client Overview
A C Putt Plastering is a distinguished plastering company based in Cumbria, renowned for their mastery in traditional and elegant lime plastering. Their craftsmanship combines time-honored techniques with modern approaches, ensuring both aesthetic appeal and durability.
Objective
To craft a website that reflects A C Putt Plastering’s expertise in traditional lime plastering while ensuring it is discoverable and user-friendly to potential clients looking for a plasterer in Cumbria.
Approach
- Initial Consultation & Strategy Development: Engaging with the client to understand their vision and requirements, we developed a strategy that aligns with their business goals and target audience.
- Copywriting:
- The content was meticulously crafted to highlight the company’s expertise in lime plastering, emphasising its benefits and the company’s unique approach.
- SEO-friendly copy was developed, integrating relevant keywords to enhance online visibility.
- A professional, yet approachable tone was maintained throughout, reflecting the company’s ethos.
- Web Design and Development:
- A bespoke website design was created, showcasing a modern, clean aesthetic that complements the traditional nature of lime plastering.
- The website was structured for ease of navigation, ensuring a seamless user experience.
- Responsive design was implemented, allowing the website to adapt to various screen sizes, from desktops to mobile devices.
- We ensured high-quality images of the client’s work were prominently displayed, capturing the beauty and detail of their plastering work.
- SEO Implementation:
- On-page SEO strategies were applied, with a focus on industry-specific keywords to improve search engine rankings.
- Local SEO tactics were employed, targeting customers in specific geographic areas where the client’s services are offered.
- Continuous monitoring and adjustments were made to adapt to changing SEO trends and algorithms.
- Additional Services:
- Integration of social media platforms was carried out to enhance online presence and engagement.
- User-friendly contact forms and calls-to-action were strategically placed to facilitate enquiries and client interaction.
Results
- The website experienced a significant increase in traffic, with a notable improvement in search engine rankings.
- Enhanced online visibility led to an increase in enquiries and client engagement.
- Positive feedback was received on the website’s design and user experience.
Conclusion
The collaborative effort in web design, development, SEO, and copywriting resulted in a successful online platform for A C Putt Plastering. The website not only captures the essence of their craftsmanship in lime plastering but also effectively reaches and engages their target audience. This project stands as a testament to our ability to create a harmonious blend of traditional skill and modern digital strategies.
Visit their website at https://acputt.co.uk to learn more!